What Exactly is SEO??

SEO, or search engine optimization, is the process of interacting with a website to improve search engine rankings for relevant search phrases. While this can be a wildly complicated process, there are some simple steps to take that can make a big impact on your search engine visibility.

There are three main components to search engine ranking, and why one website may outrank another.

1) Content Optimization: The content on your website and how it communicates to people and the search engines. The primary components are the readable content, and META tags (Title and Description).

2) PageRank: The popularity of your website, and how many other websites link to it. This also includes any “social media buzz” about your website.

3) Quality: User interaction with your website in response to the generally quality or likability. The “quality” of your website includes things like the quality of the content or if there is duplicate content. The “likability” includes the ease of use for your visitors, how long they stay on the site and if they continue searching after visiting your website.

The best ranked websites out-rank competitor websites through a combination of the three primary factors listed above.